The Sporting Senior

Amintro is your preferred source for digital marketing, offering a guaranteed social media audience of seniors, baby boomers, adults who are 50+ and those who serve as their informal caregivers. We provide a free platform to support and encourage engaged and active seniors to connect with one another over shared interests, hobbies, travel and more. We have said it before and we will say it again - if your marketing team, your social media experts and editorial content planners aren’t taking advantage of the sponsorship opportunities available at Amintro - you are missing an enormous market opportunity. Tech savvy seniors are using our social media platform to meet other like-minded seniors for friendship, conversation, to share hobbies, interests and technology plays an important role in the process. You should be too! Marketing Technology for the Older Adult with Amintro! Cellphones and cellphone plans with retirees in mind: Older adults technology demands are different from teens or people running a business. Seniors are looking for wifi enabled technology that supports their travel adventures and apps that manage flight bookings, boarding passes and more. On the other hand, some more mature seniors are looking for simplicity - a phone that will allow them to simply stay connected with family, listen to a podcast or call for emergency help. How are you marketing to meet both sets of expectations? Look to Amintro as a partner. Computers, laptops and tablets: For many older adults, these are primary tools for staying in touch with family and with the world around them. Amintro even offers webinars and tutorials virtually and you might want to consider sponsored content or a paid sponsorship opportunity to talk about your products and how they benefit those who are 50+ and/or the ones who love and care for them. Teens might be on TikTok but seniors are engaging with platforms too including Facebook and YouTube. In a recent Pew research report, technology use amongst older American adults, considered those aged “65 and older, grew about fourfold since 2010.” As well, “in 2000, the gap between the oldest and youngest groups of adults in internet use was 56 percentage points; it is now (only) 24 points.” Considering that same report identifies only about 44% of those over age 65 own a tablet, it seems marketing to the kind of target audience Amintro already plays host to is not a good - but a great - idea! Home-Based Technology: Finally, book a call to talk with a member of our team about how to connect with the older adults we serve and who are seeking advice on aging in place safely. Our partners include a wide-range of products and services geared to seniors and those who love them and there’s a prime opportunity for those who provide technology tools that outfit the home to ensure the safety and well-being of our “more senior” seniors. Medic alert systems, automatic lighting features, home security and video surveillance are just some of the technology related products our Amintro users need and look both to our site and to their fellow Amintronians for advice. Why not consider the Amintro social platform as part of your digital marketing strategy? Amintro preferred partners are another opportunity for you to engage with the Amintro audience. They include Chartwell Retirement Residences and AgeWell, ORCA and many more. Add your name to the list and learn how our branded content services connect organizations with the 50plus-aged consumer and those who care about them.

Amintro is an online platform that engages older adults in unique and different ways, building a community of like-minded, engaged and active older adults where none previously existed. We’re a free tool that addresses the social isolation of seniors in a meaningful way, and we are positioned across North America as a partner with a large number of age-related, branded, service providers. Without a trace of irony, you might say that Amintro is the largest (and fastest growing) niche market for adults who are 50+ and those who know, love and care for them. What you don’t know about Amintro, could be hurting your bottom line. Amintro offers a recognized source of valuable tools and information against the rise in senior social isolation. Featured in the news more and more regularly, governments and organizations that cater to older adults are acknowledging the role that we play in providing a safe, accessible, digital communications platform that is full of relatable content for mature adults. We are a solution focussed social impact enterprise and if you are offering products and services related not only to seniors, but to those who support them, you should be talking to us. Oh and by the way, just about every product and service is of value to seniors because baby boomers and their ilk also represent an enormous percentage of the market, have the purchasing power needed to support their active and engaged lifestyles and we can tell you, they are interested in everything from travel, to pets, to financial planning, living healthy lifestyles, entertainment, dining out AND spoiling their grandchildren too. We know because we have done the research for you. We know the average Amintronian is pursuing bucket-list travel and lifestyle adventures, renovating their homes so they can age in place safely and that they embrace technology, volunteering and certainly aren’t ready to be “put out to pasture” just yet. In the crazy, fast-paced and creative environment that marketing and advertising is, Amintro is your solution. Talk to us about our preferred partnerships and affiliations. Consider downloading our media kit to learn more about how you can become part of a mutually beneficial relationship that allows you to communicate directly with your target audience. Creating editorial content or hosting events that serve the Amintronian community might include anything from financial advice, retirement planning tips, how to set up a will (did you know something like 70% of Ontario residents don’t have a will!) to healthy lifestyle habits, exercise and more. Talk to us about what you do - chances are there’s a place for it in catering to the 50+ community. You might not yet know it but we do so don’t let what you don’t know impact your bottom line and don’t let our engaged, active audience of older adults miss out on the kinds of opportunities you’re offering. Your bottom line will thank you and Amintro audience members will too - with their business!

At Amintro, we talk a great deal about the joy of ageing – it’s just that we don’t really call it that. Instead we are a social media platform geared toward older adults that offers significant resources to our followers and users; information on topics like wellness, healthy aging, travel opportunities, making new friends, financial tips and planning and so much more. But, at the core of all of our conversations - what we are really talking about - is taking the “age” out of ageing and sharing the positive messaging of The Joy of Ageing! If you operate a business or service in almost any category, if you aren’t talking to the mature adults in your audience, you’re missing out on a huge opportunity to help engaged, active seniors who are 50+, like the ones you’ll find at Amintro, get the information they need to make strong purchasing decisions about your organization. The month of October in fact starts with a celebration of ageing by recognizing October 1 st as the United Nations International Day of Older Persons . Each year, the event is meant to honour older persons for their knowledge and wisdom, their resilience, and to recognize the rights of older adults. The theme for 2022 is recognizing the resilience and contributions of older women, a move we think is particularly important as we now know that many of those early feminists in the late 1960’s, 70’s and early 1980’s, were part of a wave of feminism that advanced the role of women more significantly than perhaps any other generation before them. Talk about joy. These are the women who broke barriers, living life on their own terms and we know that just because they are older doesn’t mean anything has really changed. As a target demographic, you need to make your messaging matter – these are women who are not “going gracefully into that good night, “ they’re living life large instead. Amintro invites advertisers, social media content planners and even groups and organizations interested in supporting webinars and online learning opportunities, to take the month of October to reflect on your advertising, marketing budgets and programs and learn where and how to LEAN IN to the older audience that up until now may have been feeling largely ignored. Older adults don’t have kids going back to school but are the first to embrace the chance to hit a patio at lunchtime for an uninterrupted meal in the sun. They have the freedom to explore nature, hike and bike and appreciate the bounty of fall colours without jockeying for position on the pathways between kids, dogs and large family groups. Are you offering special value local staycation travel deals and meals that appeal to mature adults? You should be! Looking farther afield, October is an ideal time to travel, both locally and to destinations far and wide for the same reasons just mentioned. The weather in many parts of the world is still quite seasonable, and perhaps, even more enjoyable without the extreme heat of summer. Fewer tourists make the sites more accessible, less crowded and depending on timing offering season-related discounts makes good sense. As a general rule, airline travel drops significantly in September and October making it an ideal time to book a getaway after the busiest travel months of the year in June, July and August. Flying on a Tuesday, Wednesday or Thursday is even better! Airlines, limo services, companies who manufacture sturdy, lightweight and ease of travel luggage options need to talk to Amintro. So too do travel agents, airlines and any business connected to offering tours and holidays geared to the senior, active bucket list traveller. If that sounds like you – call or email Amintro today at https://partners.amintro.com/ to learn more about our preferred partnership options. Speaking of joy (our original theme if you recall) other reminders of things to be joyful about in the month of October include World Smile Day, Good Neighbour Day and for our Canadian readers – Thanksgiving. There’s even a scheduled International Coffee Day and fresh coffee is always a good reason to be joyful because it’s often over coffee that we all share some of life’s most precious moments with our friends. This fits well with the reason Amintro exists - we are a completely free, safe and informative online web-based and social media platform, specifically intended to offer a place for mature adults to make new friends, live life well and connect with others both online and in person. Our audience make travel plans together, they live in homes that need renovations or community living settings that support an independent lifestyle. They DO meet for coffee; they ARE good neighbours and Amintro users SMILE a lot – you might even be a Dentist looking for new target markets to share your services with! Finally, we’d like to share some information with you, about the kind of information we like to share with our audiences. Almost no topic is off limits, but here are some popular ones: 1. A Positive Mental Mindset Sharing tips and tools on a positive mental attitude, mental wellness and how to maintain it and how to reframe our minds as we age from “I can’t,” to “I can still do (blank).” 2. Healthy Eating=Healthy Ageing Food is fuel and more important than ever as we age, as are things like drinking plenty of fluids/staying hydrated, and enjoying other beverages (including tea, coffee, wine and spirits) but in moderation. If you blog on healthy eating, nutrition, offer coaching or wellness programs, talk to us! 3. Staying Active We like to say that Amintronians are EngAGErs, EngAGEd in healthy, active living! Older adults are engAGEing in activities at record levels, from a simple 10,000 steps a day, to taking part in marathons and ironman competitions, biking holidays or backpacking adventures, yoga retreats or mountain climbing. These days there are so many companies committed to accommodating older adult travel preferences, a plethora of sources offering senior-friendly wellness services and a world that is largely far more accessible than ever before, you need to be a part of offering Amintro users these options. The truth is more older adults are entering the senior years after living healthy, active lifestyles throughout their lives and more products, services and companies are committing to helping those same individuals maintain that healthy, active lifestyle well into their 80’s and 90’s. 4. Read, Read, Read and then Read Some More! An active mind is a healthy mind and we encourage folks to invest in themselves one book, one activity, one crossword puzzle at a time. Marketing games designed to challenge the mind and including older adults in your ad campaigns is just one simple way to ensure you’re not missing a key target demographic. From tablets you can read on, to computers, smartphones and everything in-between – Amintro can help you connect with the seniors who want and need your products and services. Finding the JOY in ageing is really about removing any negative connotations about the word age from our collective vocabulary. Ageing is actually a gift denied to many. Joyfully ageing is about living a life with gratitude and the JOY of ageing is an older adult now living life on their terms. Freedom to travel, to meet for coffee anytime, to engage in shared experiences – this is the time in life when older adults shine. They are looking to EXPERIENCE life. Help them to find The Joy of Ageing by partnering with Amintro today!

Time, money and attention. Mature adults often have plenty of each and are looking for ways to enjoy their senior years in the company of a “friend” who offers unconditional love and a faithful companion to accompany them as they go about their day. Pet parenthood, as recent pandemic statistics tell us, is on the rise but it isn’t just families who are looking to add a companion – it’s seniors too. Are you reaching out to the marketing potential of the mature adult who is fully invested in pet parenthood? At Amintro, our audience are engaged, active, older adults for whom we provide a regular gathering place online to share their stories, their interests and their passions. In turn we provide timely and relevant information of value to older audiences but also to their families and caregivers too. Pet parenthood is booming with boomers – here’s what we know about them. In one poll on healthy aging, it was reported that more than half (55%) of adults between the ages of 50 – 80 years had a pet and more than half of those had multiple pets. Citing a sense of purpose, a reason to exercise, companionship and even help with pain management as reasons to have a pet, what’s clear is that pet ownership provides a variety of benefits whether for active, or more sedentary older adults. In a study done pre-pandemic, “The profound connection between pet owners and their pets leads three in four pet dog or cat owners to admit that they enjoy buying pet products that pamper their pets.” (1) Further, “aging boomers” are specifically identified as being increasingly more likely to have a pet, something we now know to have only increased these past several years. In 2022, more than 38% of households owned a dog and the dog came out on top as the most popular form of pet ownership in America although we know too that Canadians and Americans are often in sync. (2) Other numbers suggest that Canadians spend an average of almost $2500 on their pets annually and worldwide, the pet clothing market alone is worth an estimated $5 billion dollars. (3) US citizens spend the most on their pets when compared against the global average and if all of these statistics are sounding like you need to market more specifically to North American boomer pet parents – it’s because you should be! Amintro is a free, social networking app for what we affectionately call EngAgers! Our audience of 50+ older adults, and our soon to be announced sister site for the families who love and care for them, has quickly risen to become the “go to” source for active, engaged, mature adults whose interests range from shared life experiences, bucket list travel adventures, healthy aging and yes, pet ownership too. Our Get Social Magazine provides news and information on a variety of topics and Amintro provides companies with opportunities to host and sponsor webinars with our guaranteed audience of interested seniors. If you are in the following industries, you need to talk to Amintro: Pet Care Services such as Grooming, Veterinarians, Pet Hotels and Pet Sitting Services Pet Food – whether raw, organic, grain free, dry or wet, treats and/or bones and cookies too Pet Clothing – from dog coats and rain gear to little booties to Halloween costumes, people are dressing their pets for every occasion these days. Home products – beds for dogs and cat, crates for training, toys, food bowls, lifejackets and adaptable leases and collars for use in the car with seatbelts or strapped around the waist for runners are just two specialized examples. There are no gimmicks at Amintro. Our founding principle was to create a safe space for mature adults to make new friends and live life and that remains our focus. We do this with the support of companies like yours who are interested in providing information of value to our targeted audience and what’s more closely related to making new friends than bonding with a new friend over pets, or for that matter, bonding with a new friend – a pet friend! If you’d like to learn more about working with Amintro, contact a member of our team today at https://partners.amintro.com/ and check out our list of preferred partners who have already made the decision to be a part of the Amintro family at https://partners.amintro.com/amintro-partners . Let’s talk Pets and Partnerships! https://healthblog.uofmhealth.org/wellness-prevention/poll-pets-help-older-adults-cope-health-issues#:~:text=In%20all%2C%2055%20percent%20of,them%20a%20sense%20of%20purpose . (1) https://www.packagedfacts.com/Pet-Population-Ownership-10858348/ (2) https://www.oakhurstvet.com/blog/our-predictions-for-the-most-popular-pets-in-2022/ (3) https://petkeen.com/pet-spending-statistics/

Two leaders in Canada’s senior health and wellness industry are renewing their partnership in support of active and engaged seniors. Bayshore HealthCare (Bayshore), a leading provider of home health care in Canada, and Amintro, a social media platform specifically designed for the 50+ community, connect like-minded older and engaged adults with news they can use to stay healthy, active, financially fit, form new friendships, travel, and get a little help along the way if, or when, it’s needed. Bayshore has a proven track record of delivering high-quality health care to Canadians and helping them age in place for over 55 years. Bayshore offers personalized health care plans designed by a qualified team of knowledgeable health care professionals to meet your specific needs or those of your loved ones. Bayshore also offers a range of services for busy boomers and their aging parents, such as light housekeeping, personal care support , and meal preparation. In addition, Bayshore recognizes that more than 97% of seniors wish to remain in their own homes as they age. That’s why Bayshore can provide that extra assistance you might need for Mom or Dad so you can focus on your bucket list travels or work on your golf game. “Our partnership with Amintro has been mutually beneficial because we share a common audience. We both serve active and engaged older adults who are seeking opportunities to age well and have time for fun. That might mean being able to support a family with a loved one who needs a little extra help around the house or assisting a busy senior with home care on a daily basis,” said Harpreet Agand, Senior Digital Marketing Manager, Bayshore HealthCare. Charlene Nadalin, President and CEO of Amintro, agrees. The whole concept of Amintro was born of a desire to help older adults make new friends and live life. “Social connections,” according to Nadalin, “are priceless.” She goes on to say that at Amintro, “we believe in the old-fashioned power of simple friendships and wanted to create an online community of like-minded seniors who are thriving: out there living life to the fullest whether that’s ticking items off their bucket list, meeting up for coffee or attending a webinar on wine pairings and charcuterie boards. The Amintro platform provides a forum for older adults to engage with one another, meet new friends, and learn about senior-centric services, travel, and health care options. A partnership with an esteemed home health care service like Bayshore will provide significant benefits to our Amintro family.”

This is a Why Targeting Active, Engaged Older Adults Just Makes Good Business Sense for your new post

Until very recently it might be fair to say that advertisers and in particular, digital marketing agencies, skimmed right over a key target audience without a thought as to what they might be missing. No matter if they’re called EngAgers, active seniors, boomers, 50+ or “mature adults,” the senior demographic has been either largely ignored or worse, pandered to with desultory ads focussing on incontinence products, mobility aids or how to call for help when you’ve “fallen and can’t get up!” At Amintro, we say enough is enough! Today’s 50+ consumer is healthy, living an active lifestyle, has money to spend and can’t wait to travel again. If you haven’t given much time and attention to today’s “senior” citizens, it might be time to reconsider your multimedia marketing strategy. Amintro is the preferred partner of businesses everywhere who recognize the importance of appealing to a mature audience. Who We Are Amintro is the go to social media platform for adults who are 50+ and living life to the fullest! We might even be interesting to you! Our members are seeking advice, tips and tools, great deals and everyday information on a variety of topics: from travel adventures, eco-cycling tours and wine tastings, to sports, camping, kayaking and a multitude of other fitness pursuits. Fine dining with friends, taking an art class, gardening, finding a yoga studio or even renting or buying a new car or RV for a “no fly” travel experience are just some of the many ways the Amintro audience stays active and involved in life. The Amintro platform acts as a friend facilitator, allowing members to find like-minded mature adults with similar interests with whom they might form new friendships. At the same time, our online platform and our app offer opportunities for corporate sponsors and preferred partners to connect with our audience in a variety of ways. Preferred Partners Our many preferred PARTNERS offer an array of services geared specifically to the 50+ community – including both the adult children of aging boomers as well as boomers themselves. We like to call our members “ EngAgers ” because they are active and ENGAGED in living life well! Partnership opportunities might include sponsoring exciting events online like a webinar devoted to financial planning for retirement living, or one that shares tips for wine and food pairings and tastings. You might consider providing articles for our Get Social magazine and offering news that older adults can use, like how to stay fit and eat healthy. The range of products and services is limitless. Let’s face it, a savvy brand strategist will know that even “safe and non-toxic toys for toddlers” can be appealing to an active senior who is also a grandparent ready to get down on the floor and crawl around as they play with the grandchildren. Amintro works together with recognized brands and conscientious companies that offer best in class services to our exclusive online audience. There are no gimmicks and there are no hidden fees for our users. Our only interest is in helping mature adults find friends who share similar interests so they can live life well because we truly believe such social connections are priceless. If you share similar values and want to be involved in sharing information of value, news older adults can use or products and services that might appeal to the mature adult or the people who love them, contact Amintro today to learn more.

Amintro is a free social media platform specifically catering to the 50+ consumer and those who know, love and care for them. If you’re a brand, category or marketing manager or director this matters to you because our target audience of both baby boomers, and their informal caregivers, are utilizing the Amintro platform daily for tips, tools and advice on healthy, active living. Through a variety of methods including sponsored content, paid sponsorship opportunities and editorial offerings, we help bring your brand to the attention of the Amintro audience. With the arrival of summer weather across most of the North American marketplace, our users are ready to garden and as such, savvy lawn and garden suppliers will know that planting perennials; potting sheds and tables, and tools that make gardening more accessible for older adults, are all hot commodities in the hot weather. They also make great gifts too so let’s talk a bit more about how Amintro is your partner in “pottering around” – in the garden that is! Perennial plants Almost any gardener, regardless of age, will agree that perennials are a…. well….. a perennial favourite! That’s because they make gardening easy. Planning a perennial garden takes time and thoughtful consideration however. Have you considered offering virtual tutorials or perhaps a sponsored session on how to plant an ordered perennial garden that will always have something in bloom throughout the season? We have the platform. Our users are “EngAgers,” folks who are active and engaged in living life and making the most of their home setting whether small or large, and this is just the kind of content they seek. For our retirement living community members, balcony gardening techniques and plants that thrive in pots or shady settings would be ideal. Speaking to a member of the Amintro team about how you can become involved in marketing together with us is as easy as visiting https://amintro.com/amintro-partners/ . Potting Sheds and Potting Tables, Portable Greenhouses and More Today’s seniors aren’t just “boomers,” they’re from a generation that experienced boom times and learned how to plan accordingly. That means there’s some disposable income available to spend and with so many older adults focussed on “aging in place,” they’re looking to spend it on their living environments. That includes the great outdoors and tools that help EngAgers stay engaged in the garden are an excellent investment. With more time on their hands, potting sheds where plants can be started early, on table tops that require minimal bending and squatting and where all the tools are easily at hand are an ideal location for seniors to get their gardens started. The same goes for potting tables that enable the transferring of perennials, plant splitting and sharing with neighbours, or re-potting of plants (even indoor plants) with minimal fuss and less mess, all while comfortably standing or sitting. They just make sense. Portable greenhouses allow those with a green thumb to continue their gardening all year long and don’t forget, not just seniors but those who love and care for them – like their adult children – are always looking for practical gift ideas that mean more to Mom and Dad than just another meaningless tchotchke. In addition to the marketing tools we’ve already mentioned we also offer a “Get Social” e-magazine tailored to this demographic. You may want to learn more about that here: https://app.amintro.com/ Planting seeds is about more than just planting seeds in the ground for bigger blooms. Smart digital marketers know that planting ideas in the minds of consumers reaps big rewards too. Amintro offers you the ideal platform to reach out to active, engaged and healthy seniors who are looking to beautify the homes they live in, who are looking to stay healthy with activities like gardening and who may even be doing things like volunteering in their communities, planting vegetables in community gardens or playing an active role in local horticultural societies. This is a demographic you need to consider tapping in to and we have access. Connect with the Amintro team today. Father’s Day is just around the corner and the growing season will still be “growing strong” for several months still to come. We look forward to hearing from you!

Amintro is excited to welcome THRIVE to our platform as a preferred partner. Beginning in May, Amintro members will enjoy inspiring and motivational articles developed by THRIVE specifically for them each month.